LG Launches Ultra-Premium LG Signature Brand With First-of-its-Kind Celebration
Last night we attended the unveiling of LG SIGNATURE Gallery in New York City's Rockefeller Center®. It was LG Electronics (LG) coming out party for its new LG SIGNATURE brand which combines the best of LG's cutting-edge technology and world-class design for today's discerning consumer.
The event started off with a short speech from William Cho, president and CEO of LG Electronics USA, who said, "The LG SIGNATURE Gallery represents a phenomenal opportunity for LG to interact with consumers and showcase the high design and unrivaled technology that embodies the LG SIGNATURE brand for today's most discerning U.S. consumers."
Then three of LG SIGNATURE partners introduced the line of best-in-class products to the New York design, food and lifestyle community. First up was high-end fashion designer and lifestyle expert Phillip Lim. Then Michelin-star chef and television personality Dominique Crenn spoke to the attendees. Both Lim and Crenn spoke about their fashion and culinary expertise. Then the third LG SIGNATURE partner, the famed tap dancer and choreographer Savion Glover gave the crowd an incredible live performance.
Next up was the unveiling of the Gallery. After the black curtain fell from around the LG SIGNATURE Gallery, we were greeted by LED panels on all four sides. It was a stunning and electrifying intro which ended with all the screens appearing as if its transparent – allowing you to see through the structure from one side to the other. It was pretty cool. Then we were invited to enter the LG SIGNATURE Gallery to experience the new premium products firsthand.
The interior showcases four industry-leading LG SIGNATURE products: a stunning OLED television, which takes the immersive viewing and listening experience to the next level; a sleek refrigerator with a beautiful Door-in-Door® feature to keep food fresher; a bold new Black Stainless Steel Washer and white all-in-one Washer/Dryer unit, and an intuitive Air Purifier. All products will be on display for visitors to experience firsthand inside the LG SIGNATURE Gallery through Monday, Oct. 10.
The LG SIGNATURE products featured in the LG SIGNATURE Gallery were:
GearBrain
LG Signature Refrigerator
The LG SIGNATURE Refrigerator takes LG's award-winning Door-in-Door® design two steps further with InstaView™ – a sleek glass panel that illuminates and turns the opaque Door-in-Door compartment transparent with two simple knocks – and the new Auto Door function which features a smart sensor that opens the fridge door automatically with a subtle swipe of the foot. It offers 31 cubic feet of capacity and boasts a full stainless steel body that's also incorporated in the interior.
▲The LG SIGNATURE OLED TV marries the leading picture quality of LG OLED TV's perfect blacks and expanded color gamut with unique "Picture-On-Glass" technology for a stunningly slim design, measuring a never-before-achieved 2.57 millimeters thin.
▲The LG SIGNATURE Washer, the largest capacity front-load washer available in its class, * features a sophisticated design with a touch-enabled and embedded control panel in the glass door and a chic, smudge-resistant Black Stainless Steel finish. It's also is compatible with the LG SideKick™ pedestal washer that serves as a second mini- washing machine in the footprint of a laundry pedestal, allowing users to wash two loads at the same time.
▲The LG SIGNATURE Air Purifier features an innovative, semi-permanent filter system that can be washed and reused for up to 10 years. And LG's six-stage Eco-Saving filter to purify the air and Eco-Watering System to provide exceptional air purifying and humidifying to bring comfort air zone to breath. Stunning Rain-View-Mirror, Smart Indicator and Smart Lighting provides stylish view of the current indoor air quality in four different colors.
▲The LG SIGNATURE Combo TWINWash™ System is loaded with SmartThinQ™smart connectivity features so consumers can receive smartphone notifications when the detergent tank is empty, download the specialized wash cycles, save frequently used wash cycles and track the amount of water and electricity used. This vent-less machine is powered by LG's Inverter HeatPump, which uses half the electricity of conventional dryers. It also features a unique "Centum" Fixed Tub suspension system, similar to those found in today's luxury automobiles, greatly reducing noise levels and vibration. This unit also is compatible with the LG SideKick mini washer.
▲The LG SIGNATURE Gallery is open to the public at no charge starting today, Thursday, Oct. 6 and will be open through Sunday, Oct. 9 from 8 a.m. to 8 p.m., and until 10 a.m. on Monday, Oct. 10.
After October 10th, the LG SIGNATURE Gallery will travel to Dallas, Los Angeles and other major U.S. cities for luxury consumers to experience.
For more information on the LG SIGNATURE brand, its cutting-edge products and the LG SIGNATURE Gallery, please visit LGSIGNATURE.com, and to learn more about your signature style, visit WhatsYourSignature.com.