Vivint Unveils New Brand Identity and Smarter Home Vision
Vivint, one of the most recognized names in smart home security, has officially unveiled a new brand identity—signaling not just a visual refresh, but a significant evolution in how the company defines the modern home. With over 25 years of experience in protecting and automating American homes, Vivint is now taking a bold step forward, integrating smart energy management with its industry-leading security and automation capabilities.
Backed by its parent company, NRG, Vivint’s rebranding reflects the shifting priorities of homeowners who are increasingly as concerned about energy use and efficiency as they are about safety and convenience. Through a combination of intuitive technology, personalized services, and an all-in-one platform, Vivint is redefining what it means to live in a truly intelligent home.
A Quarter-Century of Smart Innovation
Vivint began its journey in 1999, focused exclusively on home security. By 2011, it had already anticipated the smart home revolution, evolving into a full-service provider of home automation with a name that blended “vive” (to live) and “intelligent.” This transformation laid the foundation for what Vivint has become today: a leader in smart home solutions that protect, connect, and optimize households across the country. (Read our full review.)
Now serving over 2 million customers in the U.S., Vivint boasts an impressive average customer tenure of nine years—a testament to its reliability and long-term value. This enduring trust and brand loyalty have helped Vivint become a household name in smart home innovation.
If interesting in buying or learning more about Vivint's Smart Home System, click here.
A New Era Begins: Vivint and NRG Join Forces
In 2023, Vivint was acquired by NRG, a Fortune 500 energy and home services giant. This acquisition set the stage for Vivint to expand its offerings beyond traditional home security and automation. With the backing of NRG’s deep expertise in smart energy solutions, Vivint can now provide an integrated smart home experience that includes advanced energy management, seamless automation, and trusted home protection—all managed from one easy-to-use app.
One of the first collaborative offerings to emerge from this union is the Smarter Home Bundle—a joint program with NRG's Reliant Energy brand. This bundle includes a free Vivint Doorbell Camera Pro and Smart Thermostat, plus professional installation and personalized setup. Reliant customers also receive exclusive access to a customized Vivint app experience that delivers energy usage insights alongside full smart home control.
New Visual Identity, Same Trusted Service
Vivint’s updated brand identity reflects the company’s mission to help people live more intelligently. The refreshed logo and home icon evoke feelings of warmth, safety, and smart living—capturing the idea that intelligence is not just in the devices we use, but in the experiences we create inside our homes. The new color palette reinforces this message, maintaining the brand’s familiar tones while adding a more inviting and optimistic vibe.
This rebrand is more than cosmetic. It underscores Vivint’s goal of making smart homes not only more intelligent but also more approachable, personalized, and user-friendly. Despite the visual updates, what remains unchanged is Vivint’s dedication to:
- Professional installation and service
- Award-winning customer support and monitoring
- A fully integrated platform for total home control
Why Choose Vivint for Your Smart Home?
Vivint stands apart in the smart home industry for its comprehensive and easy-to-manage systems. Here’s what makes Vivint a top choice for millions of homeowners:
1. Unified Smart Home Control
Everything works together seamlessly in one app—from your security system and door locks to thermostats, lights, and cameras. The user-friendly interface ensures that you can monitor and control your home anytime, from anywhere.
2. Security at the Core
Vivint started with security and still leads with it. Their systems include:
- Doorbell Camera Pro with motion detection and proactive protection.
- Outdoor and indoor cameras with two-way talk and HD night vision
- Smart locks and sensors that integrate directly with your mobile device
- 24/7 professional monitoring with fast emergency response times
3. Smarter Energy Management
With integration into NRG’s energy solutions, Vivint now helps customers make informed decisions about energy use. The Vivint Smart Thermostat learns your preferences and adjusts automatically to optimize comfort and savings.
4. Seamless Automation
Vivint makes it simple to set up routines and triggers. For example, you can have the lights turn off, doors lock, and thermostat adjust when you leave for work—all automatically.
5. Personalized White-Glove Setup
Every new Vivint system includes professional installation by a trained home expert. This ensures your system is tailored to your unique home layout and lifestyle, with optimal placement of devices and customized settings from day one.
If interesting in buying or learning more about Vivint's Smart Home System, click here.
The Future of the Smart Home is Here
Vivint’s transformation isn’t just about technology—it’s about redefining how people interact with their homes. By combining intelligent security, energy optimization, and whole-home automation, Vivint is making it easier for families to live safer, greener, and more comfortably.
As David Porter, Managing Director of Vivint, stated:
“We are entering a rapid phase of innovation, where energy management concerns are beginning to rival security concerns. As part of NRG and under new leadership, Vivint is poised to lead this phase and redefine the smart home experience like no one else can. By integrating security and energy management, and making it accessible to millions more homes, we’re at the start of an exciting new chapter for our customers and for Vivint.”
With its refreshed identity and expanded capabilities, Vivint is well-positioned to lead the next wave of smart home innovation. Whether you're just starting your smart home journey or looking to upgrade, Vivint offers a powerful, elegant, and reliable solution to help you take control of your home—and your life.
If interesting in buying or learning more about Vivint's Smart Home System, click here.
Check out The GearBrain, our smart home compatibility find engine. It can help you find, buy, and connect any smart device. It can even help you find other smart devices or systems compatible with your existing smart devices, such as Vivint Smart Home,Google Assistant and Amazon Alexa-enabled devices.
