Sony’s New BRAVIA RGB TVs Bring the Future of Home Theater Into Your Living Room
Sony is making one of its biggest TV technology moves in years with the launch of the new BRAVIA 9 II and BRAVIA 7 II True RGB smart TVs, along with the new BRAVIA Theater Trio home audio system. After attending Sony’s exclusive “First Look” event in New York City last month, I had the opportunity to see these new TVs and home theater products firsthand — and the improvements in color accuracy, brightness, viewing angles, and cinematic immersion were immediately noticeable.
While I’ll be testing one of these new BRAVIA TVs in the coming weeks for a full hands-on review, Sony’s latest lineup already looks like a major leap forward for premium smart TVs, especially for movie lovers, gamers, and smart home users looking for a true cinematic experience at home.
What Makes Sony’s New BRAVIA TVs Different?
The biggest story here is Sony’s new “True RGB” technology.
For the first time, Sony is using independently driven red, green, and blue LEDs in its BRAVIA TVs. Unlike traditional Mini LED TVs that rely on white backlights filtered through color layers, Sony’s RGB Backlight Master Drive Pro system directly controls individual RGB light sources for more precise color reproduction and higher brightness.
According to Sony, this allows the BRAVIA 9 II and BRAVIA 7 II to achieve the largest color volume in Sony TV history while also reducing blooming and improving contrast in bright rooms.
At the NYC event, the difference was especially noticeable in vivid scenes with strong reds, deep blues, and bright highlights. Skin tones also appeared more natural compared to many overly saturated LED TVs currently on the market.
BRAVIA 9 II: Sony’s New Flagship RGB TV
The BRAVIA 9 II is Sony’s premium flagship True RGB television, designed for users who want the best possible cinematic experience at home.
One standout feature is the new RGB Triluminos Max and Luminance Booster Pro technology, which helps the TV maintain accurate colors even at very high brightness levels. Sony also added a new Immersive Black Screen Pro coating that minimizes glare and reflections while preserving deep black levels in brighter rooms.
That anti-glare performance stood out during Sony’s demo sessions in NYC. Even under bright showroom lighting, dark scenes retained impressive shadow detail and contrast.
Key BRAVIA 9 II Features
- True RGB LED backlight technology
- RGB Backlight Master Drive Pro
- RGB Triluminos Max
- Luminance Booster Pro
- Immersive Black Screen Pro anti-glare screen
- Acoustic Multi-Audio+ with up-firing beam tweeters
- Google TV platform
- Gemini AI integrations
- Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced support
- Ambient Optimization for automatic room adjustments
- Studio Calibrated modes for Netflix, Prime Video, and Sony Pictures CORE
- Wide viewing angles with X-Wide Angle Pro
- Sizes up to 115 inches
BRAVIA 7 II: More Affordable RGB Performance
The BRAVIA 7 II brings much of the same True RGB technology to a more accessible price range.
Sony positions this model as a premium everyday cinematic TV that still delivers enhanced color, brightness, and immersive sound but at a lower price point than the flagship BRAVIA 9 II.
The BRAVIA 7 II is available in sizes ranging from 50 inches to 98 inches, making it a strong option for both apartments and dedicated home theater rooms.
Key BRAVIA 7 II Features
- True RGB LED technology
- Independently controlled RGB LEDs
- Google TV smart platform
- Gemini AI integration
- Voice Zoom 3 powered by AI
- 3D Surround Upscaling
- Dolby Vision and Dolby Atmos support
- Wide viewing angles
- Ambient Optimization
- Studio Calibrated streaming modes
- Screen sizes from 50 to 98 inches
Google TV With Gemini AI Integration
Sony is also leaning heavily into AI-powered entertainment experiences.
Both the BRAVIA 9 II and BRAVIA 7 II use Google TV and include Gemini integration, allowing the TVs to provide personalized recommendations, answer questions, help users discover content, and control smart home devices.
Sony says Gemini can learn viewer preferences over time and tailor responses based on what users enjoy watching. This is another sign that AI-powered assistants are becoming more integrated into smart TVs and connected homes.
For smart home users already invested in Google Assistant ecosystems, these new BRAVIA TVs could become a central control hub for entertainment and home automation.
BRAVIA Theater Trio: A New Wireless Home Theater System
Sony also introduced the BRAVIA Theater Trio, a premium wireless theater audio system designed specifically for ultra-large-screen viewing.
The system was developed in collaboration with Sony Pictures Entertainment sound engineers to help recreate a more authentic cinema-style soundstage at home.
The Theater Trio uses Sony’s 360 Spatial Sound Mapping technology, which creates up to 24 phantom speakers around the room for more immersive surround sound.
Sony demonstrated the system alongside the new BRAVIA TVs during the NYC event, and the surround effect was impressive without requiring a complicated multi-speaker setup throughout the room.
Key BRAVIA Theater Trio Features
- Wireless three-speaker theater system
- 360 Spatial Sound Mapping
- Up to 24 phantom speakers
- Dolby Atmos, DTS:X, and IMAX Enhanced support
- USB-C room calibration microphone
- Optional rear speakers and dual subwoofer support
- Designed for ultra-large-screen TVs
- Direct Connect compatibility with BRAVIA TVs
Sony BRAVIA 9 II Pricing
Sony’s flagship BRAVIA 9 II comes with premium pricing, especially for the massive 115-inch model.
BRAVIA 9 II Prices
- 65-inch: $3,599.99
- 75-inch: $4,599.99
- 85-inch: $6,499.99
- 115-inch: $30,999.99
Pre-order Sony BRAVIA 9 II
Sony BRAVIA 7 II Pricing
The BRAVIA 7 II offers more affordable entry points into Sony’s new RGB TV lineup.
BRAVIA 7 II Prices
- 50-inch: $1,599.99
- 55-inch: $2,099.99
- 65-inch: $2,599.99
- 75-inch: $3,099.99
- 85-inch: $3,999.99
- 98-inch: $8,999.99
Buy Sony BRAVIA 7 II
BRAVIA Theater Trio Pricing
- BRAVIA Theater Trio: $2,199.99
Who Should Buy Sony’s New BRAVIA RGB TVs?
These TVs are clearly aimed at premium home theater buyers who care about:
- Accurate cinematic picture quality
- Bright-room performance
- Advanced HDR viewing
- Gaming immersion
- AI-powered smart TV experiences
- Large-screen entertainment
- High-end home audio integration
The BRAVIA 9 II is ideal for enthusiasts building a dedicated theater setup, while the BRAVIA 7 II may hit the sweet spot for mainstream buyers who still want flagship-level RGB performance.
Early First Impressions
After seeing Sony’s new BRAVIA lineup firsthand in NYC, the most impressive aspects were the color purity, brightness consistency, and glare reduction. Sony appears to be combining some of the best traits of OLED and Mini LED technologies into a new RGB-driven display category.
The Gemini-powered Google TV integration also shows where premium smart TVs are heading next — toward more intelligent, personalized entertainment and smart home experiences.
I’ll be testing one of Sony’s new BRAVIA RGB TVs in the coming weeks for a deeper hands-on review, including real-world performance, gaming tests, smart home compatibility, and overall value. But based on this first look, Sony’s new BRAVIA 9 II and BRAVIA 7 II could become some of the most talked-about premium TVs of 2026.
Remember to use GearBrain, our smart home compatibility find engine. It can help you find, buy, and connect any smart device and find compatible products that work with your existing smart-connected devices, Google Assistant, Apple HomeKit, and Amazon Alexa-enabled devices.
