Whether we like it or not, 2020 was the year of change. Many of us found ourselves reassessing our lives and lifestyles while scouring Amazon for those must-have, no-not-really products.
With stores shuttered, the direct-to-consumer channels saw a boom. The average American consumer spent over $5,200 online last year on health/wellness/nutrition. This gave rise to a plethora of new direct-to-consumer brands, with beauty leading the way. The wellness industry generated $639 billion in 2020 more than double the rate of the tourism sector.
With this growth, one thing has become clear - TRUE wellness is not a one-and-done event. To have sustained mental and physical wellbeing, you must address many aspects of yourself. This is where an innovative new wellness company, BeoFior comes in. Responding to the overwhelming demand of the stay-at-home revolutions and its mental health and wellness challenges, Beofior is building an innovative, digital-first platform to support the holistic wellness lifestyle.
BeoFior means "Live True" in Gaelic and that is exactly what the new platform is focused on. Its first launch is a skincare line aptly called, FIOR. There are currently three products in the line with two more expected to be released in the coming weeks. FIOR is a plant-powered, 100% Vegan, clean beauty regimen with inclusions of best-in-class raw ingredients, including CBD/CBG/CBDA. The current product set is inclusive of Clarifying Cleanser, Radiance Serum, and Awaken Eye Cream. FIOR's view on skincare covers total facial wellness. Where most products focus on the instant effect or long-term process of enhancing your skin, Fior's groundbreaking formula does both - providing instant results while continuing its work to reduce lines, remove-circle, and even skin tone.
BeoFior also has planned launches in the coming months within multiple other verticals including; a pure-play digital platform to better understand a person's individual wellness needs, Sleep-care, Skip-step beauty as well as a variety of other exciting and important wellness care needs.
Born out of Gramercy Labs', one of New York City's top digital incubators, BeoFior has a unique advantage in the wellness space. They can use the incubator's network to leverage best-in-class media and content strategists along with strong relationships with editors and influencers across multiple categories to begin to tell its story. This provides an excellent launching pad for a DTC brand so we should expect a lot more from them in the coming months.