Possession trackers from the likes of Tile, Orbit, and Chipolo have been around for a while. Still, Apple's entry into the market with its AirTag has shone a spotlight on the niche product category like never before.

Now, with Apple's enormous scale and its Find My system, a billion iPhone users can contribute to a global network capable of finding lost items in minutes. But while the AirTag will seem like an obvious purchase for many, the equally new Chipolo One Spot makes for an interesting alternative.

The Chipolo Bluetooth tracker also uses the Find My network. While it misses out on the AirTag's ultra-wideband technology for precise location tracking, the One Spot is louder, cheaper, and more conveniently designed. Being tied to Find My, these two devices are only for iOS users. Chipolo also sells the One, which works with both iOS and Android.

Apple AirTag 4 Pack

List Price: $99.00

New From: $79.98in Stock

Used From: $76.78in Stock

Apple AirTag vs Chipolo One Spot: Hardware and design

Apple AirTag and Chipolo One SpotGearBrain

Both are small, disc-shaped devices that seemingly do very little. The AirTag is undeniably the more attractive of the two, is smaller, and feels more premium than the Chipolo One Spot, despite costing just a dollar more at $29.

But we urge readers to look beyond the aesthetics of these trackers quickly. Firstly, the AirTag's stainless steel back attracts scratches at an almost unfathomable rate. It really is a bizarre choice of material from Apple, given that the AirTag is going to spend its life attached to a set of keys. The Chipolo's plastic body doesn't look or feel as premium but appears more hard-wearing.

And, although the AirTag is smaller than the One Spot, it doesn't have an integrated keyring hole, and therefore no way to attach it to anything. Instead, you must pay for an accessory to house the AirTag and give it a loop to hook onto your keys, bag, or other possessions. Buy Apple's own leather keyring holder, and you're adding a considerable $35 to the initial $29 price.

Chipolo has sensibly given the One Spot an integrated hole, so it is ready to be clipped to your keys immediately.

The AirTag wins a point back for being slightly more water resistant than the One Spot, with an IP67 rating compared to the Chipolo's IPX5. In reality, this means they can both be safe in the rain, but the AirTag is more likely to survive full submersion.

The AirTag is more scratch-prone than the One SpotGearBrain

Apple AirTag vs. Chipolo One Spot: Software and features

For the most part, these two possession trackers work in exactly the same way. Both connect to your iPhone or iPad using Bluetooth, then tap into Apple's Find My network. All you have to do is give the AirTag or One Spot a name and an emoji to identify it, and it'll be saved on the Items page of the Find My app.

The setup process for both really is quick and simple, and so too is how you locate them when lost.

This is a multi-stage process. Firstly, you can make the AirTag and One Spot play a tune from their integrated speakers, helping you locate them when within Bluetooth range of your iPhone. Both are loud enough to help you find your keys down the back of the couch, but we found the Chipolo to be somewhat louder. This might impact battery life if used a lot, but on that front, both companies say their trackers last a year on the same user-replaceable, coin-style battery.

If the sound doesn't help locate your lost tracker, the next step is to enable Lost Mode in the Find My app. Now, whenever the AirTag or One Spot comes into the Bluetooth range of any iPhone, iPad, or Mac that is a part of the Find My network, you will be notified of the location by the Find My app. This system is completely anonymous and works precisely the same way for both trackers compared here.

Both devices around located using Apple's Find My app Apple

During my testing, I was alerted within 30 minutes of 'losing' the AirTag and One Spot, and both times, the Find My app provided an accurate location of the tracker. This was likely achieved by an iPhone owner walking by.

The only difference in how the two trackers work is how the AirTag has ultra-wideband (UWB), and the One Spot does not. This enables a feature where the Find My app shows the exact distance and direction to your missing AirTag, once your iPhone is connected to it. The interface here looks great, and the system serves as a good demonstration of the accuracy of UWB compared to Bluetooth.

But it is something of a gimmick, as you are likely able to hear the AirTag's speaker once you are close enough for the UWB to direct you. I doubt many Chipolo owners will miss this particular AirTag feature, and the ability to attach the One Spot to a keyring likely outweighs UWB support. Additionally, this feature only works with iPhones with UWB, which are the 11 Pro, 12, 12 Mini, 12 Pro, and up (including iPhone 14 and now the 15).

Chipolo ONE 4-Pack (2020) - Loudest Water Resistant Bluetooth Key Finder

List Price: $75.00

New From: $75.00in Stock

Apple AirTag vs Chipolo One Spot: Price

As mentioned earlier, the AirTag is $29, and the One Spot is $28. While it might be tempting to spend the extra dollar for the more premium-looking Apple product, the lack of a keyring hole means you will need to pay for an accessory to attach the AirTag to anything. There are more affordable accessory options than Apple out there, such as from Belkin, for example, but the Chipolo is always going to represent better value for money.

The better value from Chipolo continues if you opt for a four-pack, which costs $79 for the One Spot and $89 for the AirTag.

Apple AirTag vs. Chipolo One Spot: Verdict

These two devices are very similar, but it is hard not to say the Chipolo One Spot is the better option for iOS users. It is only marginally cheaper but offers a more practical design that saves on the need to buy an accessory, has a louder speaker, and has access to Apple's same Find My network as the AirTag.

The Apple tracker is the more aesthetically pleasing of the two, and its use of UWB for more precise tracking is a nice feature, but not one we suspect buyers will use that often once the novelty has worn off.

Whichever of these trackers you buy, you will have the same ability to find your lost items via the Find My network. That is something that rivals, like Tile, cannot claim.

Apple AirTag

Apple AirTag

List Price: $29.00

New From: $24.99in Stock

Used From: $19.74in Stock

Read More:

• Chipolo One Spot review: This possession tracker works just like an Apple AirTag
• Apple AirTag review: Find your stuff with a little help from millions of iPhones
• What is ultra-wideband? The latest wireless smartphone tech explained

Check out The GearBrain, our compatibility find engine, to see the other compatible trackers that work with your smartphone.

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