Twenty years ago, men who were suffering from erectile dysfunction received a glimmer of hope in the form of a little blue pill. Name brand Sildenafil (Viagra©) has changed the lives of men who thought they had no alternative. Despite readily available treatment, almost 70 percent of men ignore the problem and don't talk to their doctor out of embarrassment, or pure inconvenience. Others unfortunately turn to shady online companies where 80 percent of Viagra purchased online is counterfeit and can contain dangerous additives like printer ink and even paint. That's why a hot new startup, Roman, is trying to fix what's wrong with the ED patient experience, and it seems like everyone's jumping on board.

Roman opened it's doors to the public on October 31st, and we have to admit that we were intrigued. The cloud based pharmacy is backed by some of the biggest VCs in the space, as well as some of the most well-respected and widely sought out doctors in the world, including Dr. Steven Lamm, the Medical Director at the NYU Langone Center for Men's Health. They quickly realized how Roman could dramatically improve men's healthcare experience.

Clearly not your run-of-the-mill online pharmacy, Roman specializes in erectile dysfunction and they're changing the process to make getting the proper medication safe and easy.

Roman's founder, Zach Reitano, started experiencing ED when only 17. That's when he realized how dysfunctional the ED patient experience was. It can take a month to get a doctor's appointment, and the office experience is no picnic. You have to have awkward conversations with the receptionist, nurses and finally the doctors until you're granted a 'script, and then you have to deal with the pharmacist. Avoiding all this leads men to buy Viagra without a prescription from sketchy unregulated online pharmacies, where pills are often adulterated with floor wax, paint and printer ink. No joke. Zach soon became committed to having a positive effect on the industry and fixing all that was wrong with it.

Here's how Roman works. To get started, just navigate to a brief online test to answer simple questions about your medical history, blood pressure and any medications you're currently taking. There, you also let the physician know if you have a medication preference choosing from Viagra, Cialis, or Levitra (or the generic versions of each). Roman will walk you through the differences and benefits of each. Within just one to two hours, a board certified U.S. licensed doctor will be in touch, and will immediately write a prescription, if you're eligible. Your medication will arrive within two days, and each dose is separated into a sleek packet that fits discreetly in your pocket or wallet.

As an added bonus, the Roman Pharmacy Network will ship you your medication for free, and the cost is the same as if you bought it in pharmacy and went through the old patient experience, and had to pay big doctor bills in the process. Just $15 for a consultation, and the same cost for the medication. Oh, and free shipping on all orders.

Now that's a top product.

Update: The minds behind Roman are extending a special offer to our readers. Follow this link to get your first month of meds Free, up to $50!