Amazon's curious Echo Look got off to a slow start when it launched in April 2017. At first only available by invitation, the Look uses a camera and artificial intelligence to provide outfit advice. Given the current model - which is available more widely now, but still only in the US - recently had its priced quartered from $200 to $50, we suspect Amazon is trying to get rid of old stock.

Will this give way to a new second-generation Echo Look? Or is Amazon drawing a line under its AI style assistant? The Echo Look — a camera with AI, essentially — always carried with it a whiff creepiness, given it was designed for the bedroom and would offer advice on the way its owner looks.

But perhaps in 2019 Amazon will convince consumers that this is a worthwhile addition for their smart home, and that AI-powered fashion retail will take off — with Alexa in the driving seat, naturally.

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