Amazon Prime Day 2018 kicks off at 12pm PT / 3pm ET on July 16 and will last for 36 hours, the online retail giant has confirmed.

This makes the shopping day six hours longer than last year, giving consumers a full 36 hours to browse Amazon's one-day discounts and place their orders. For 2018, Prime Day will feature more deals available exclusively through Alexa-enabled devices than ever before.

Read More:

• Amazon Prime Day 2018: Everything you need to know

Compared to 2017, Amazon is set to offer twice as many deals on its own products, including the Echo, Fire TV and Fire tablet product lines.

"Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide," said Jeff Wilke, chief executive of Amazon's Worldwide Consumer division.

Amazon

Wilke added: "New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find out best Prime Day celebration yet."

These 'Smile boxes' will appear at major landmarks around the world, in cities including New York, Los Angeles, London, Tokyo and Milan. The boxes will open to reveal "an unforgettable event", Amazon says, in a nod to the music, video and gaming included in a Prime membership.

Which countries are taking part in Amazon Prime Day 2018?

Amazon Prime customers in the following countries can access the exclusive deals on July 16/17:

• US
• UK
• Spain
• Mexico
• Japan
• India
• Italy
• Germany
• France
• China
• Canada
• Belgium
• Austria
• Australia
• Singapore
• Netherlands
• Luxembourg

Some Amazon Prime deals are available already, including:

• Save $100 on the Echo Show - now $129.99, down from $229.99
• Save up to 50 percent on Prime Video, DVDs and Blu-rays
• Get four months of Amazon Music Unlimited for $0.99
• Get three months of Kindle Unlimited for $0.99
• Get three months of Audible for $4.95 a month, saving 65 percent

Prime Day Deals Only:

Educational tech toys

• Codey Rocky smart robot: $79, down from $99.99
• mBot educational robot kit: $60, down from $94.99
• Airblock: modular and programmable drone: $59, down from$99

Check out The GearBrain, our smart home compatibility checker to see the other compatible products that work with Amazon Alexa.

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