As is customary for September, it looks like Apple is gearing up to announce a range of major new products, including the Watch Series 6, iPhone 12 and a new iPad Air.
Although nothing has been formally announced just yet, a handful of prolific (and often accurate) technology leakers claim Apple has some news to share this week, likely on September 8.
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According to Jon Prosser, who is a high-profile Apple news leaker, the company will announce the new Apple Watch Series 6 and iPad Air on September 8. As with other Apple products launched in 2020, this will happen in the form of a press release instead of an in-person or streamed event.
Prosser believes the press release will land at 9:00am EST although, he says, "I should note that it's not locked in until the press has been briefed, day of."
Meanwhile, Twitter account @LeaksApplePro claims Apple will have some news to share a couple of hours later, at 11:00am EST on September 8. Apple traditionally announces new products on Tuesdays, adding credit to the September 8 claims.
To further confuse things, the often-accurate Mark Gurman tweeted, seemingly in response to Prosser, saying: "I wouldn't get too excited about rumors of new Apple products appearing this week. More likely I think: an announcement of the upcoming (of course virtual) September iPhone/Apple Watch event."
This is more in line with what we'd expect from Apple, with an announcement for an event that will feature the new iPhone family and new Apple Watch. But it has previously been reported that the Watch Series 6 represents such a small upgrade over last year's Series 5, that a press release will suffice, adding credence to Prosser's claim.
Apple tends to send invitations to launch events two weeks in advance. However, with social distancing measures in place the company has not hosted any in-person events this year. Instead, products have arrived via press release, and the company's WWDC event took place online with a pre-recorded video presentation.
It is highly unlikely that Apple will hold an in-person event for the new iPhone, so any invitation will purely be a notice of when the online launch will take place.
As well as new iPhones, iPads and the Watch Series 6, Apple is expected to announce its 'AirTags' device trackers, plus a new, smaller HomePod smart speaker before the end of 2020.