To Miguel Quiroga, the company's CEO, signing up for Visible is meant to be so simple that someone can launch their phone "from the comfort of their couch," he told GearBrain. Customers can sign up online through the company's app, pay just $40 a month (including taxes), never sign a contract, and for that get unlimited data, messages and minutes.
"60 million people are switching between carriers in the U.S., " said Quiroga. "We're really focused on how do we redefine the customer experience."
Approximately 91 percent of U.S. adults between 18 and 49 either own or use a smartphone, compared to 77 percent who own or use a computer, according to 2018 data from Pew Research Center. Cellphones and smartphone have become the default technology in people's lives, the way the majority of Americans now get online.
Until today, Visible has been iOS-only. An Android app is now available in beta, and customers can buy the Samsung Galaxy S9 and S9+ as well as one of 11 iPhones without any money down, and 0 percent financing. Customers also won't have to pay activation fees, and phones will be shipped free overnight.
For those who want to protect their phone, Visible is also launching a new insurance service called Visible Protect, which will run between $10 and $12 a month, and give customers access to Apple Care if they own an iPhone. The program is run through insurance company Assurant, will cover loss, theft, accidental damage, some out of warranty issues, and even in-store screen repairs. It will also cover Android phones as well.