Companies are required to file details of upcoming products to the Federal Communications Commission if they include certain wireless technologies. This is usually a good indication that the product is in the final stages of development and will likely go on sale soon.
Drawings included in the FCC filing clearly show the Ring logo on the side of the bulb, and the bulb also has Bluetooth. The filing itself, which is dated December 9, refers to a product called the Ring Smart Lightbulb. It also links to an Amazon.com page, but for now the link brings up an error.
FCC filing includes drawings of the unreleased bulbsFCC / Amazon
It is highly likely that the bulb will wirelessly connect to the Ring Smart Lighting Bridge, which costs $50 and links together Ring doorbells with the company's smart flood lights. That way, the floodlight can be set to switch on when motion is detected, or when the doorbell is pressed; we expect the new bulbs to work the same way.
With Amazon putting the new smart light under its Ring brand, we don't think the retail giant is directly competing with other smart light companies like Philips Hue and Lifx just yet. But, if this bulb is a success, we wouldn't be surprised to see Amazon expand on its lighting range, bringing it indoors to compete with the rest of the market.
While there is already a range of outdoor Hue lights available, these are designed to be decorative instead of part of a security system. For now, Amazon and Hue are operating closely, but not yet competing directly against each other.