Apple doesn't usually chase Black Friday shoppers. You won't see eager customers charging through the doors at 8 am, pushing and shoving to get their hands on iMacs reduced by $500 and iPhone Xs with 20 percent discounts.

However, as the sun rose on Black Friday this year, Apple announced it would be taking part. Sort of. The company will give away gift cards of various amounts with a range of purchases. These include:

  • Buy any iMac, MacBook, MacBook, Pro, MacBook Air or Mac Pro - receive a $150 git card
  • iPhone 6S and 6S Plus: $50 gift card
  • iPhone 7 and 7 Plus: $50 gift card
  • Apple Watch Series 1 - $25 gift card
  • 5th generation iPad - $50 gift card
  • iPad Mini 4 - $50 gift card
  • iPad Pro - $100 gift card
  • iPhone SE - $25 gift card

But that doesn't mean other retailers who stock Apple products can't slash some prices. For Black Friday 2017, the likes of Walmart, Target and Best Buy are all offering discounts on a range of Apple devices, including iPads, iPhones, MacBooks and the Apple Watch.

Black Friday 2017: Apple iPad deals and discounts

Black Friday deals include $250 off the iPad ProApple

iPad 9.7-inch, 32GB, Wi-Fi only

  • Target
  • Was $329, now $249
  • Save $80

iPad Pro 9.7-inch, 128GB, Wi-Fi + Cellular, Space Gray

  • Best Buy
  • Was $829.99, now $579.99
  • Save $250

iPad Pro 9.7-inch, 128GB, Wi-Fi + Cellular, 128GB

  • Best Buy
  • Was $829.99, now $579.99
  • Save $250

iPad Pro 9.7-inch, 32GB, Wi-Fi + Cellular, Gold

  • Best Buy
  • Was $729.99, now $479.99
  • Save $250

iPad Pro 9.7-inch, 32GB, Wi-Fi + Cellular, Space Gray

  • Best Buy
  • Was $729.99, now $479.99
  • Save $250

iPad Pro 10.5-inch, 256GB, Wi-Fi + Cellular, Space Gray, Verizon

  • Best Buy
  • Was $929.99, now $729.99
  • Save $200

iPad Pro 10.5-inch, 512GB, Wi-Fi + Cellular, Space Gray

  • Best Buy
  • Was $1,129.99, now $929.99
  • Save $200

iPad Pro 12.9-inch, 128GB, Wi-Fi + Cellular, Gold

  • Best Buy
  • Was $1,029.99, now $779.99
  • Save $250

Black Friday 2017: Apple iPhone deals and discounts

Gift cards are available for the iPhone 7, 8 and iPhone XApple

iPhone 7, 7 Plus, 8, 8 Plus and X

  • Walmart (in-store only)
  • Free $300 Walmart gift card with qualifying AT&T and Verizon handsets bought from November 23

iPhone 8 and 8 Plus

  • Target
  • Free $250 gift card with activation of qualifying handset

iPhone 8 and 8 Plus

  • Sam's Club
  • Free $100 gift card when activating a qualifying handset

iPhone 8 and 8 Plus

  • Best Buy
  • Save up to $200 on qualifying purchase

Black Friday 2017: Apple Watch deals and discounts

There are dozens of Black Friday discounts on the Apple Watch Series 1, Series 2 and Nike+Apple

Apple Watch Series 2, 42mm, Space Black

  • Best Buy
  • Was $549, now $429
  • Save $120

Apple Watch Series 2, 38mm, stainless steel case with Milanese Loop band

  • Best Buy
  • Was $599, now $479
  • Save $120

Apple Watch Series 2, 42mm, stainless steel case with Milanese Loop band

  • Best Buy
  • Was $649, now $529
  • Save $120

Apple Watch Series 2, 42mm, Space Black stainless steel with black Milanese Loop band

  • Best Buy
  • Was $699, now $579
  • Save $120

Apple Watch Series 2 Nike+, 42mm, Space Gray aluminum case with Nike Sport band

  • Best Buy
  • Was $329, now $299
  • Save $30

Apple Watch Series 2 Nike+, 38mm, Space Gray aluminum case with Nike Sport band

  • Best Buy
  • Was $299, now $269
  • Save $30

Apple Watch Series 1, 38mm

  • Macy's (from November 22 - 25)
  • Was $180, now $110
  • Save $70

Apple Watch Series 1, 42mm

  • Macy's (from November 22 - 25)
  • Was $229, now $159
  • Save $70

Apple Watch Series 2 Nike+, 42mm, various colors

  • Dick's Sporting Goods
  • Was $399, now $329
  • Save $70

Apple Watch Series 2 Nike+, 38mm, various colors

  • Dick's Sporting Goods
  • Was $369, now $279
  • Save $90

Black Friday 2017: Apple MacBook Pro deals and discounts

Instant rebates are available on a range of iMacsApple

iMac 21.5-inch, Core i5, 8GB RAM, 1TB

  • Best Buy
  • Was $1,299.99, now $999.99
  • Save $300

iMac 21.5-inch Retina 4K, Core i5, 8GB RAM, 1TB

  • Best Buy
  • Was $1,499.99, now $1,099.99
  • Save $400

Adorama is offering instant rebates on a range of Mac computers from now until Cyber Monday, November 27. The rebates are as follows:

$120 instant rebate:

21.5-inch iMac, both regular and 4K Retina models

$150 instant rebate:

27-inch 4K iMac

$200 instant rebate:

15-inch MacBook Pro with Touch Bar

Click one of the categories below for more Black Friday deals from GearBrain: