Fitbit has announced a new fitness tracker called the Luxe. It is available in four stylish color options and is priced from $149.99.
A bid to make fitness trackers more attractive, the Fitbit Luxe is offered in lunar white with stainless steel finished in soft gold, as well as orchid pink with platinum stainless steel, all black, and a pricier $199.95 option with a gold stainless steel case and matching steel link bracelet.
Despite the fashionable looks, the Luxe is still filled with health and fitness features, including sleep tracking, activity and exercise tracking, pace and distance tracking using your phone's GPS, menstrual health tracking and stress management.
Further features include a sensor for measuring skin temperature, and the Luxe can record your SpO2, also known as oxygen saturation. There are also 20 built in exercise modes and the Luxe will automatically start recording when exercise is detected.
The Fitbit Luxe is water resistant to 50 meters and has a swimming mode to track your exercise in the pool or ocean. In a further bid to appeal to the style-conscious, Google-owned Fitbit is also selling a range of stylish straps and bracelets, including a stainless steel mesh option in silver and gold, and a premium double-loop leather strap by Horween Leather Co.
The Fitbit Luxe with bracelet strap is $200Fitbit
Similar in design to the Fitbit Inspire, the new Luxe has an AMOLED display on its front for showing the time and fitness metrics, as well as incoming calls and notifications from your smartphone. Fitbit is claiming five days of battery life for the Luxe, despite its many features and the color display. Naturally, this time will vary depending on how the wearable is used.
With a resolution of 124 x 206 and a pixel density of 326 per inch, the 0.76-inch display promises to be sharp and perfectly legible. For context, that pixel density is right up there with quality smartphones and means you shouldn't be able to see individual pixels with the naked eye.
Priced from $149.99, the Fitbit Luxe comes bundled with six months of Fitbit Premium for free. It is due to be available at some point this spring.