Apple doesn't usually offer much in the way of deals on Black Friday, but that doesn't mean you can't save money on its products - you just have to look elsewhere.

Last year, Apple offered a range of free gift cards with purchases made over the Black Friday/Cyber Monday weekend. But retailers like Walmart, Target and Best Buy did a much better job, and we expect it to be a similar story in 2018.

More Black Friday 2018 deals:

• Black Friday 2018: Samsung deals and discounts
• Black Friday 2018: DJI drones
• Black Friday 2018: Anki, littleBits, PlayStation VR
• Black Friday 2018: Best GoPro Action camera deals
• Black Friday 2018: Best Virtual Reality deals
• Black Friday 2018: Amazon Echo smart speakers
• Black Friday 2018: Google Home smart speakers

Apple finally dropped its deals, and there are others at retailers as well all live now that Black Friday is here, November 23.

We will be adding new deals to this article as they become available between now, Black Friday and Cyber Monday.

Black Friday 2018: Apple deals and discounts:

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Apple Stores

Apple is offering gift cards on purchases at its stores, by phone and online:

• Apple MacBook, MacBook Pro, MacBook Air, iMac, iMac Pro and Mac Pro — get $200 gift card

• Apple iPad Mini 4, iPad and 10.5-inch iPad Pro — get $100 gift card

• Beats Studio3, Solo3 and Powerbeats3 wireless headphones — get $50 gift card

• Apple HomePod — get $50 gift card

• Apple Watch Series 3 GPS and GPS + Cellular (various)— get $50 gift card

• Apple iPhone 8, 8 Plus, 7 and 7Plus — get a $50 gift card

• AppleTV and AppleTV 4K— get $25 gift card

Other deals by retailers with discounts on Apple products are below:

Apple iMac 21.5-inch

• Best Buy (Doorbuster from November 22)
• Was $1099.99, now $899.99
• Save $200

Apple MacBook Air 2017, 13.3-inch

• Best Buy (Doorbuster from November 22)
• Was $999.99, now $799.99
• Save $200

Apple iPhone X

Getty Images

• Best Buy (Doorbuster from November 22)
• Save up to $200 with qualified activation

Apple iPhone XS, XS Max and XR

• Best Buy (Doorbuster from November 23)
• Save up to $150 with qualified activation

Apple iPhone 7

• Best Buy (Doorbuster from November 23)
• Starting at $9.99 per month
• Save up to $150 with qualified activation

Apple iPhone 6S Plus

• Walmart (In-store from 6pm November 22; Online from 10pm EST November 21)
• From $299
• Save $100

Apple iPhone 8, 8 Plus and iPhone X

• Target (online, November 23-25)
• Free $150 gift card with qualified activation on Verizon, Sprint or AT&T

Apple iPhone XS and XS Max

• Target (online, November 23-25)
• Free $250 gift card with qualified activation on Verizon, Sprint or AT&T

Apple iPad Pro 10.5-inch (2017)

• Best Buy (Doorbuster from November 23)
• Save up to $150

GearBrain

Apple iPad Pro 9.7-inch (2016)

• Best Buy (Doorbuster from November 23)
• Save up to $100

Apple iPad (2018)

• Target (online, November 23-25)
• Starting at $249.99, was $329.99
• Save $80

Apple iPad (2018)

• Walmart (In-store from 6pm November 22; Online from 10pm EST November 21)
• Was $329, now $249
• Save $80

Apple iPad Mini 4

• Target (online, November 23-25)
• Starting at $249.99, was $399.99
• Save $150

Apple MacBook Pro

• Best Buy (Doorbuster from November 23)
• Save up to $250

Apple Watch Series 3 (2017)

• Best Buy (Doorbuster from November 23)
• Starting at $229
• Save $50

Apple Watch Series 3 (GPS)

• Target (online, November 23-25)
• Starting at $199.99, was $279.99
• Save $80

Apple Watch Series 3 (GPS+Cellular)

• Target (online, November 23-25)
• Starting at $299.99, was $379.99
• Save $80

Apple

Apple Watch bands

• Best Buy (Doorbuster from November 23)
• Save up to 25 percent on select models

Apple iPhone cases

• Best Buy (Doorbuster from November 23)
• Save 10 percent on select cases

Apple HomePod (White and Space Gray)

• Best Buy (Doorbuster from November 23)
• Was $349.99, now $249.99
• Save $100

Apple App Store & iTunes $50 gift card

• Best Buy (Doorbuster from November 23)
• Was $50, now $40
• Save $10