Long gone are days when Black Friday took just 24 hours of the year — and the one-day shopping bonanza meant fighting crowds for a deeply discounted television. Black Friday is now an entire week of online bargain hunting.
Amazon has already kicked things off deals on a huge range of products, from homeware and kitchen products, to toys, clothes, tools and much more.
But its deepest discounts are on its own: Echo, Fire, Kindle and Dash sub-brands.
The new Echo speaker is available in a range of fabric and wood finishesAmazon