The best TV streaming devices from Google, Amazon, Roku and Apple in 2023
Cut the cord? You need our picks for the top streaming media sticks from Google, Amazon, Roku and Apple
A streaming stick or set-top box is the easiest way to bring on-demand service like Netflix, Hulu, Disney+ and Amazon Prime Video to a regular 'dumb' television, projector or computer monitor.
These small and affordable devices plug into a spare HDMI port of your television, then draw power either from a wall outlet or the TV's own USB port. They connect to your Wi-Fi network and often come with a regular remote control. Some can also be spoken to, making it easier to find what you are looking for.
You can then log into all the services you already subscribe to – like Netflix and Spotify – and view content from free platforms like YouTube, too.
Amazon, Roku and Google are the market leaders in this space, with their Fire TV, Roku, and Chromecast platforms respectively. We have also included the Apple TV 4K in this because, while it isn't a stick (and costs more than most rivals), it performs exactly the same function and will take up very little space below, or next to, your television.
Google Chromecast with Google TV 4K comes with a remote for the first timeGoogle
The latest Google Chromecast, announced in September 2020, is markedly different from its predecessors. This is the first Chromecast to come with a remote (as previously they were controlled via smartphone), and it runs the new Google TV interface on top of its Android TV operating system.
These changes bring a proper interface to the Chromecast for the first time, where users can browse content from streaming services like Netflix, Hulu, and Disney+, as well as Google's own apps like YouTube. The remote has a microphone for speaking to Google Assistant, which can be used to find and control content. The new Chromecast can handle 4K HDR content at 60 frames per second, along with Dolby Vision HDR10+ and Dolby Atmos. As far as technical standards go, all it lacks is access to is the Dolby Vision form of HDR10.
Streaming apps available for Chromecast include Netflix, Disney+, YouTube, Amazon Prime Video, HBO Max, Sling, Spotify, and now Apple TV+ . Google had said in December 2020 that the service would be added to Google TV in early 2021, but as of mid-February 2021, it is yet to arrive. But it is now available. The new Chromecast costs $49.99 and is available in snow, sky and sunrise, with a matching remote.
As well as requesting TV content, the Google Assistant included with the Chromecast can be used to control your smart home devices too.
Finally, the new Chromecast also works with Google Stadia, the streaming video game platform.
The all new Roku Streaming Stick 4K Roku
Roku sells a wide range of streaming products ranging from the $29.99 Roku Express, which is limited to HD resolution, up to the $99.99 Roku Ultra, which has 4K, HDR, and Dolby Vision support. The company also sells a pair of sound bars with streaming capabilities called the Streambar and Smart Streambar. These are priced at $129.99 and $179.99, respectively, both offer 4K and HDR, and the latter has improved audio quality. They can both be connected wirelessly to a pair of Roku surround sound speakers ($149.99) and a subwoofer ($179.99).
We think the mid-range Streaming Stick 4k, pictured above, offers good value for money in the Roku range, as it costs $49.99, yet includes 4K, Dolby Vision, long-range Wi-Fi, HDR support, and a remote with voice controls. Alternatively, if you don't want a remote with voice control, the Roku Premiere is just $35. It offers HD, 4K, and HDR and has a regular remote.
Apps available on all Roku devices include Disney+, Amazon Prime Video, Showtime, ESPN, Hulu, and Apple TV. Music apps on Roku devices include Pandora, Amazon Music, iHeartRadio, TuneIn, and Spotify. Apple TV+ isn't available on all Roku products, but it is available on the Roku Streaming Stick 4K.
Amazon's Fire TV Stick 4K features a remote control with a microphone and Alexa built-in. This means you can ask the voice assistant to find content for you – handy if you can't remember which streaming service provides a certain movie or series.
You don't have to use Alexa, of course, as the remote works just fine in the conventional button-pressing way. As the name suggests, this $49.99 streaming stick is 4K compatible and has HDR, HDR10+, and Dolby Vision, plus Dolby Atmos surround sound. In that sense, this stick ticks every technical standards box for home TV.
Amazon also sells the newly-updated Fire TV Stick and TV Stick Lite, which cost $39.99 and $29.99 respectively. They miss out on 4K video but still have support for HDR and Dolby Atmos. All models have access to Netflix, YouTube TV, Amazon Prime Video, Apple TV, NBC, Showtime, and Disney+, among others.
Alexa works here just as it does on other devices and can be used to show a live video feed from your Alexa-compatible smart home security cameras and video doorbell on the TV screen. Being like any other Alexa device, you can use the remote of the Fire TV Stick to set timers, ask questions, and control your smart home devices.
Finally, we have the Apple TV 4K. As the name suggests, this streaming box serves up 4K HDR video, but there's also Dolby Vision and Dolby Atmos with compatible content. The inclusion of these standards used to set the Apple box apart from the crowd, but over the last year or so most rivals from Amazon, Roku, and Google have caught up. As a result, the Apple TV 4K now seems somewhat more expensive than the competition, at $129 for the 4K Wi-Fi version (64GB) and $149 for the 4K Wi-Fi and Ethernet (128 GB) version. Although it can now finally play YouTube in 4K, this content is limited to 30 frames per second for now.
Apple's own hardware is also no longer the only way to watch the company's TV+ content, as that is available on Roku and Amazon Fire TV devices now, too, as well as through game consoles and some smart televisions.
But what the Apple TV 4K does offer are games via the AppStore, and it can be used as a HomeKit hub for controlling your Apple smart home devices while away from home. You can read more about this here.
The remote has a microphone for speaking to Siri, which can be used to find content and control your smart home devices. Also, when a compatible video doorbell is rung, a notification appears on the Apple TV, which can be used to view a live video feed from the doorbell camera. As well as all of the usual on-demand streaming services, the Apple TV also has a handful of live streaming apps too.
There is also access to Apple Music if that is your music subscription service of choice, and it's the only streaming device that can play movies and TV shows bought from iTunes. So if you're an Apple fan and have already ploughed money into its digital services, this could be the streamer for you, albeit for a price.
How to Find Products in The GearBrain, Our Compatibility Find Engine for Smart Deviceswww.youtube.com
2021 Apple TV HD (32GB, 5th Generation)